TWINS, the longstanding Cedar Valley rock band with a reputation for electrifying power pop, took a hard turn on their latest album, Dream On. Or, rather, a softer turn.
And principal songwriter Joel Sires says it was all by design.
The new nine-song collection, officially released on June 5, dials down the electricity while pushing Sires’ acoustic guitar and lyrics to the forefront. The songs retain the hooky melodic sense of previous TWINS efforts, and the arrangements are still lush and atmospheric. But the new approach showcases a vulnerability that may have been overshadowed by the bombast of the old TWINS. The result is a delicate and sometimes haunting album that draws the listener closer, like a whisper you have to strain to hear.
“I wrote a good majority of the record alone on my acoustic and I figured the songs just translated better with the acoustic being sort of the backbone of the recorded versions,” Sires told Rock Roads. “I also specifically wanted it in the songs to make it as hard of a turn as possible from our last record, “Square America.”
“Buffalo Snow,” the first single released from the album, accurately previews what listeners can expect from much of the record. A carefully plucked figure on an acoustic guitar does most of the lifting on the introduction while the rhythm section — Luke Sires on drums and Devin Ferguson on bass — remains tastefully restrained throughout. Toby Sires’ lead guitar enriches the atmosphere without stepping on the vocal. An organ, played by newcomer Ben Randall, thickens the sound and adds warmth.
“I just wanna be your vapor trail/Follow you around like a tail,” Sires sings.
The theme of life’s impermanence pops up again and again on the album. Sires’ lyrics make use of fleeting imagery like shooting stars and fresh-fallen snow. Blink and you’ll miss it. Or, at least, blink and it won’t be the same as it was before. The delicate arrangements enhance the ethereal, misty nature of the songwriting.
“Reminds Me of the Rose” is perhaps the high point of the album, featuring rich harmonies and a dynamic structure that climaxes with Sires chanting “You remind me of the rose” as the instruments swell around him. The song urges the listener to slow down and appreciate the miraculous beauty of the everyday, which, like the rose, never lasts long.
Flashes of the old TWINS shine through the wintry clouds at various junctures. “So Far Gone,” the second single released ahead of the album’s debut, features a Stonsey groove that’s reinforced by an overdriven anti-solo. “Passenger,” a bouncy slice of pop rock with a singalong chorus and lyrics about “hangin’ round a burger shack,” recalls previous TWINS efforts as well.
TWINS recorded the album at Chandler Limited in Shell Rock. Recording close to home allowed the band to stretch out and take their time, though Sires said the band worked to preserve a live feel as much as possible.
“We have polished off the rough edges on previous records, and I knew this time I didn’t want to do that at all, if possible,” Sires said. “Because that’s the type of band we are. Sort of like Charlie Brown and the Peanuts Gang if they had a garage band.”
Dream On will be available on streaming services on June 5. Pre-order a physical copy on the TWINS Bandcamp page.