Discover your New Favorite Band during the Maximum Ames Music Festival

Diego Danger plays at Morning Bell during the 2018 Maximum Ames Music Festival. That’s the author seated at right, realizing that Diego Danger had just become his New Favorite Band. Photo by James Dean.

Perhaps my favorite thing about the Maximum Ames Music Festival is the high likelihood I’ll discover my New Favorite Band.

The festival, which runs from Thursday through Sunday at multiple venues all over downtown Ames, has featured a sweeping range of genres and artists throughout its existence. The festival has hosted rock hall of famers, grunge legends and country trailblazers. It’s drawn traditional folk troubadours and EDM experimenters. Virtuosos and beginners, nationally touring headliners and local heroes.

And this year’s lineup, the ninth iteration of the festival, follows suit. Indie rock. Americana. Power pop. Dance. Jazz. Blues. All that adventurous music can be yours for the cost of a $20 wristband. And, even if you can’t afford that, the festival slate includes a half dozen free and all-ages offerings. There’s really no excuse to stop you.

So here’s my challenge to all my fellow central Iowa music fans: Discover your New Favorite Band during the 2019 Maximum Ames Music Festival.

Last year, my New Favorite Band was Diego Danger, a swampy blues outfit currently from Omaha. They played at Morning Bell, a coffee shop on Main Street that needed a PA system brought in for the festival. I volunteered mine and loaded it in that evening without any knowledge of the acts that would be playing Morning Bell. I assumed, judging strictly by the name, that Diego Danger was a solo act, probably a singer-songwriter strumming an acoustic guitar. To my surprise, when it was time for Diego Danger’s set, a handful of guys set up drums, electric guitars and keys. Then they let loose with a groovy set of bluesy originals.

MAMF9 Program Full Color Blue-centerfold
The full schedule for the 2019 Maximum Ames Music Festival

The blues does this thing to me that no other musical form manages. A good blues band hijacks my brainwaves and makes it nearly impossible for me to pay attention to anything else happening around me. I think it probably has a lot to do with the shuffle rhythms so prominent in blues music. It’s just irresistible to me.

Diego Danger induced this blues-trance almost immediately. Long-time Maximum Ames photographer James Dean actually captured the moment in a couple shots that night. Diego Danger played a tight, polished set and wrapped up just as their allotted set time was about to expire. They clearly knew what they were doing, and I knew I’d discovered my New Favorite Band. So I bought a couple of their CDs and a sticker and told them I hoped they would return to Ames. And, as fortune would have it, Diego Danger is among the 50+ acts playing the Maximum Ames Music Festival this year. You can see them Friday night at Time Out, along with Equal Parts and Origami Animals.

But they can’t be my New Favorite Band two years in a row. That title will belong to a new act, probably one I know next to nothing about as I write this. And that excites me.

So come out to Maximum Ames this weekend with an open mind and take a chance on some artists you’ve never heard of. The odds are good you’ll discover your New Favorite Band.

I’ll see you on Main Street!


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